Fitur Madrid

The Fitur Madrid fair is one of the world’s most important gatherings for tourism professionals and a leading fair for both inbound and outbound travel markets. In other words, it’s a cornerstone of the global travel and tourism industry.

Fitur Madrid 2025 is set to take place in January, transforming Madrid into a vibrant hub for cultural exchange and innovation. This unique event offers a platform for professionals to connect, share ideas, and shape the future of tourism worldwide.

All about the Fitur Madrid tourism fair

Fitur is not just another tourism fair; it’s the ultimate meeting point for industry leaders and innovators. With over 9,000 exhibitors and more than 150,000 professionals from 152 countries, it’s a melting pot of ideas, cultures, and opportunities.

The fair excels in promoting brands, unveiling new tourism products, and setting the pace for industry trends. Whether you’re looking to expand your network, discover new market insights, or showcase your business, Fitur is the place to be.

Established as a benchmark event in the tourism sector, Fitur has become a vital part of Madrid’s identity. Its impact extends beyond the tourism industry, symbolizing the city’s dedication to fostering global connections through travel and hospitality.

Fitur 2025 Dates and Location

Fitur 2025 will take place from January 22 to January 26 in a week full of conferences, networking sessions and workshops.

The event will be hosted at Ifema Madrid, one of Europe’s premier venues for major events. Conveniently located in the heart of Madrid, Ifema boasts state-of-the-art facilities and ample space for exhibitors and attendees. Its accessibility makes it easy to get to from anywhere in the city.

Exhibitors at Fitur

Fitur 2025 will bring together a diverse array of exhibitors, including travel agencies, airlines, hotels, tour operators, and tourism boards from across the globe.

The partner country for this edition is Mexico, ensuring a strong presence from this culturally rich destination and plenty of opportunities to explore its offerings.

Beyond showcasing their services, Fitur exhibitors are known for their forward-thinking approaches, providing glimpses into the future of tourism and innovative ideas that shape the industry.

Get tickets for Fitur Madrid 2025

Attending Fitur is an opportunity you don’t want to miss, and it’s important to secure your tickets in advance. Tickets for Fitur Madrid 2025 can be purchased online through the official Ifema website, offering options tailored to your needs, from single-day passes to full-event access:

• 1 day professional pass – 12€ until January 1^st; 22€ after that
• Permanent professional pass – 25€ until January 1^st; 43€ after that

Don’t wait until the last minute—early registration ensures a better price and you’ll have plenty of time to plan your visit, including scheduling meetings and attending workshops.

Stay at Dear Hotel during Fitur Madrid

Attending an event such as the Fitur conference requires a comfortable, practical and centric place to stay, and that’s where Dear Hotel Madrid comes in.

Located in the heart of the Spanish capital, on the iconic Gran Via, our boutique 4-star hotel in Madrid offers the perfect combination of proximity, comfort, and sophistication. With just a 30-minute commute to Ifema, you’ll have more time to focus on the event while enjoying the vibrant city around you.

After a day of networking and exploring, come to Dear Hotel to unwind in style. Enjoy luminous and elegant rooms designed with your comfort in mind, top-tier amenities, and a warm, welcoming atmosphere that feels like home.

From stunning views of Madrid’s skyline from our rooftop pool to our complete breakfast, we’ve got all bases covered for your stay during Fitur 2025. Stay steps away from Madrid’s cultural landmarks, restaurants, and nightlife, and reach Ifema quickly and hassle-free by public transport.

Make the most of your Fitur experience with a stay that elevates your work trip. Book your stay at Dear Hotel Madrid now!